How to Sell to Adrenaline Junkies: Keep it Flashy
March 14, 2012 by Joy Curtis
Pun completely intended.
From the beginning, KTM catered to their audience. Since their targeted readers were motocross enthusiasts, having a stagnant standard brochure was not an option. Instead, KTM delivers an exciting, quick brochure to introduce their new bike (450 SX-F Factory Edition) and to ramp up readers to click on KTM’s links and buy from their brand.
It begins with utilizing the powers of digital. In order to leverage the "salivation factor," KTM applied a slideshow of mouthwatering product power shots to show off the bike and get readers excited.
They maintained a level of interest on each page with a tasteful addition of animation to catch and hold readers’ eyes on the page. Occasional video interviews and clips give enthusiasts more content and more reasons to further engage with KTM.
If you’re looking to drive reader action, a quick interactive brochure such as this one might just be the trick.