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Are Your Readers Stupid?

March 14, 2012 by  

Not individually, they’re not, of course. Or not usually. But the question remains: does audience participation help or hinder your mission to provide good editorial, assuming that’s your mission?

Gawker’s Nick Denton says no, and he’s doing something about it by trying to eliminate the "tragedy of comments," by having seasoned commenters control threads.

I think these problems are more common among BtoC sites than BtoB, but not entirely. That’s why the Discussion forums within the Nxtbook have been built to give you enough editorial control to keep the content up to your standards, or let it free if the kids can play nicely. Ask your Project Manager for details. 

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