Response to Optimized Ads: “They’re prime sales leads.”
February 22, 2012 by Joy Curtis
The highlight of last week, for me, was Thursday. That afternoon we had the pleasure of sponsoring a webinar through BtoB Magazine which was all about explaining the mechanics and benefits of optimizing digital editions. The speakers did an excellent job breaking down both the business ramifications and the design considerations necessary for a successful optimization strategy.
My favorite quote of the hour-long webinar came from Alan Berg, Vice President of TechGen Media Group, as he related the overwhelming response to advertising in the digital-only, optimized editions:
"Some advertisers were not used to getting sales leads. They said, ‘what do I do with them?’ We said, ‘Well, they clicked on your URL or your video. They’re prime sales leads. Contact them.’ And they’re doing it, and some have had so many sales leads, a few of them, that they’re ecstatic and they don’t know what to do."
Hear more from Alan Berg and from Rich Media Director at Cygnus Business Media, Dave Haglund, by viewing the archived webinar here.
During the webinar a few questions were asked but time prevented a response. Here are some of their answers now:
1. Are digital editions search engine friendly? The short answer is yes. The long answer involves understanding how we attach an XML file of all your content to your edition, which is then indexed by search engines like google and bing.
2. What is the cost of an optimized magazine? It varies. Variables include page or word count, and how much your team will tackle versus how much you’d like Nxtbook to handle for you. The easiest way to get a figure for your magazine would be to call one of us at 866-268-1219 and ask about optimization.
3. Can a digital magazine work on Apple devices? Absolutely. The whole goal of digital optimization is to make sure your content looks stunning and innovative on every device, including the iPad, iPhone, and iPod Touch as well as Android devices. We virtually eliminate the need to zoom, add videos, and enhance the overall experience for the reader so they can sit back and enjoy.
If you missed the webinar, or if you would like to revisit it again, click here to be taken to the archive link.