A Peek Into Customer Service and Building Circulation
February 15, 2012 by Joy Curtis
Of the many services the Success Team offers our clients, one of my favorites is the webinars. Success Managers Todd Reinhart and Adam Grim put together some of the best tips from experience, research and from our own clients’ testimonies. Today, for example, they presented some of the direct and indirect ways publishers can increase subscriptions to their digital magazines. At the heart of the matter was whether publishers expected names without trading any content, or if they focused on building trust with readers first.
One of the quick examples they showed was from Fibromyalgia Aware. This publisher used a free preview issue to drive new subscribers to their subscription-based magazine. They created a standalone issue which they promoted across social media, in their print edition, and to their email lists. They then utilized every free space as a call to action. In the left of cover position, they welcomed new readers to the preview, asked them to subscribe, and encouraged the reader to share their content. Banner, skyscraper, and sponsorship positions had ads compelling readers to click to subscribe.
The real trick, however, was how they not only increased their subscriptions, but also were able to monetize the free preview issue. And for that, you should listen to the webinar.
The full webinar is about a half hour long, and it gives our clients a chance to pick up new tactics and to ask Todd and Adam questions directly related to their publication. Current Nxtbook clients who wish to attend the next Success Team webinar should contact their Project Managers to find out the next webinar’s date. Future Nxtbook clients can sign up by going here.