Sole Sponsorships for Increased Revenue
July 13, 2011 by Joy Curtis
Advertising and sponsorships in a digital edition is one of the primary ways our clients turn digital editions into a profitable venture. One client, UBM Medica took this a concept a step further and created a stunning, revenue-generating digital edition.
The concept was simple: they created a digital edition with a single sponsor, Siemens. All of the text, videos, and advertisements within the edition were focused on the sponsor; however, the quality of the content made the edition a knowledgeable resource, rather than straight promotional material. What’s more, the edition is optimized so it looks great on the screen and has the feel of a cutting-edge document. And I have to admit, though I have limited interest in medical technology, I was captivated by the animation of the ad on page 16 and ended up watching the entire message.
At the completion of the project, Siemens had a valuable resource to offer readers in the medical field that also served as a promotional product. UBM Medica had a new form of revenue generation. It’s a simple concept with serious return.