Case Study: Social Media Strategy and TechSoup
January 5, 2011 by Joy Curtis
It was an ambitious project: Combine a print catalog and a print magazine into one digital publication and to use this technology to infiltrate a tight-knit, time-strapped community of nonprofit organizations. All this on a disappearing budget.
To meet this challenge, nonprofit organization TechSoup created a content-heavy digital catalog which they blasted through the Internet using social media sites, blogs, websites, and email. Techsoup utilized the power of the digital edition to cut production costs, find new readers, and to encourge their readers to become marketers for their brand.
Some of their results include:
Â - saving nearly 50% on production costs
Â - 300+ tweets and retweets within 8 hours of the catalog’s release
Â - emails about the catalog were forwarded 212 times by readers
Â - 76 new subscriptions to the company newsletter
To see more of TechSoup’s results and to discover how they did it, CLICK HERE to download a free copy of the case study. Learn how you can increase your circulation through free marketing on social media sites.