Don’t Worry, We Can Handle It
December 15, 2010 by Marcus Grimm
It doesn’t happen a lot these days, but every now and then someone brings a project to Nxtbook and is a little bit worried if we can handle the traffic they’re certain their book will get. We tell them about our triple redundancy and about our "cloud" servers and that usually works, but what they really want to hear about is the type of thing that just happened last week.
Publisher A – who shall remain nameless – sent an email. Well, actually they sent a lot of emails to their database. Like more than a few million. The contents of the email were fairly simple: "Happy Birthday from Publisher X." This was well received by approximately 1 out of every 365 emails. The others responded, correctly, "It’s not my birthday."
Eager to apologize for the gaffe, the publisher opted to send an apology email and – as a gesture of goodwill – included a link to a popular book they’d first issued two years ago.
Let’s just say more than 400,000 people accepted the apology because they opened in the Nxtbook om a very short period of time.
That’s right: in the span of just a few hours, we had the traffic we usually get in 5-6 days. And the best thing of all is that – regardless of what Nxtbook you read that day – you were treated to a reliable reading experience.