International Digital Catalogs and Retail
December 7, 2010 by Joy Curtis
Have a digital edition that’s not in English? No problem!
A few years ago, we first introduced you to Jean-Jerome Sache and Newpress, the official reseller for Nxtbook Media in France. (Click here to read about it.) It is through tight partnerships with on-sight companies, such as Newpress, that enables digital editions to be customized for publishers across the globe. Recently a French digital catalog was completed for the client Marionnaud, just in time for Christmas. Read Jean-Jerome’s account of the success of this edition:
Marionnaud ranks among the most famous worldwide cosmetic sales retail chains. For their 3rd successive year of collaboration with Newpress and their 5th catalogue in Nxtbook format, the Marionnaud French company decided this time to customize it to its best in their new interactive digital catalogue named ‘Mes 1001 idees de Noel‘ (‘My 1001 ideas for Christmas.’).
In line with their up-market positioning, Marionnaud opted for a modern and colourful design of their product pages, and for a more personalized tool menu. They also asked us to design a Christmas wish list in the catalogue, so that readers could choose the products they could be given by a relative, a friend, etc… who will receive this list and act as their Santa Claus.
The branding shown in the catalogue followed clear specifications given by Marionnaud, then the development and the set-up stages were carried out by the Nxtbook Media French technical team. Flash animations were also created and added into the pages of the catalogue to make it more attractive and dynamic.
The final result was unanimously cheered by the whole Marionnaud French team. Newpress and the Nxtbook format have widely contributed to the success of this project. So far 27,000 unique visitors have been recorded, around 900,000 pages have been viewed, and there are 29,000 hits linking the products on the Marionnaud online shop. Three weeks to Christmas, Marionnaud has still to launch a massive online promotional campaign about their digital catalogue.
All in all, our client is utterly satisfied!
Check out the catalog (warning: it’s in French!) and adopt some of the customizations for your own digital edition to increase interactivity and interest in the products.