Glenn Beck Draws the Crowd, You Reach the Audience

Glenn Beck’s rally at the Lincoln Memorial in Washington, D.C. on Friday drew a crowd of tens of thousands of people. Protestors, supporters and gawkers alike came from all over to be a part of the action.

Wouldn’t it be great to have crowds like that become your readers?

Nxtbook Media client Destination DC had just that chance. And they didn’t have to spend a dime to get it.

Destination DC produces an Official Visitor’s Guide to the Washington, D.C. area. (Click here to see the most recent edition.) Having a digital edition meant when rally enthusiasts started planning their trip on internet platforms, they could promote and share the Visitor’s Guide with each other. For example, the guide’s link was posted on the Caldwell Tea Party’s website as a resource for the area (click here to see). Another reader posted the guide’s link to two freepublic chat sites (click here and here).

Going digital meant the Visitor’s Guide could not only be used immediately to respond to current events, but it could also reach an audience Destination DC didn’t even consider targeting. Best of all, Destination DC didn’t have to do a thing for this free advertising; their readers did all the work for them.

That’s a big plus one for the "going digital" category!