How This Decade Does Digital Catalogs

It’s not your ’90s version of an e-catalog.
It’s not even your turn-of-the-century version.
Quite frankly, if this is how the new decade is doing digital catalogs, count me in!

Nxtbook Media client John Wiley & Sons, Inc. is taking advantage of the cutting-edge technology to make their catalog user-friendly and intuitive for shoppers. Check out their Fall 2010 Scholarly & Professional Catalog. Not only do they make use of an optimized layout, they also employ a branded loader, custom toolbar buttons, scrollable cover image, shopping cart, and pop-ups.

This digital catalog easily achieves two major objectives: it informs customers about the product (scholarly publications), and makes it easy to purchase teh product. Readers can click either the books’ titles or the little "i" icon to view a pop-up with more information. They can easily add the item to the shopping cart located in the nxtbook platform by clicking "Add Item" in the pop-up, or by simply clicking the shopping cart icon on the catalog page.

With this technology, shoppers do not have to exit the digital catalog to get additional product information or to purchase the item. Everything is handled directly in the nxtbook, keeping your customers in your catalog.

What is one of the best parts? The shopping cart stores items added from session to session. Shoppers can close the nxtbook and their purchases will remain in their shopping cart for their return. At any time, shoppers can click the "Proceed to Checkout" to fill out an order form and purchase the books.

To get this technology into your digital edition, call your account manager. Like Wiley, take advantage of today’s technology to keep your readers in your catalog.