Get People Talking!
June 23, 2010 by Joy Curtis
It’s not enough to get readers to simply read your content. Get them talking about it. Better yet, get them talking IN it!
With yet another Nxtbook Media exclusive feature – the Discussion Tab – readers can connect with your digital content as well as with others in your readership community. (See an example here.)
It works like this: readers click the Discussion Tab, choose an article, and then post a comment about it. Their comments are live adn will appear in the Discussion Tab of that article on everyone’s screen.
Not only do publishers now get immediate feedback on their articles’ content, but readers can form a close-knit community as they discuss their reactions to what they’ve read. Readers are not just consuming your content anymore; they’re interacting with it, and – now – with each other, too.
Additionally, readers are required to submit their names and e-mail addresses, which provide a subtler benefit for publishers (aside from longer engagement times and increased feedback.)
Nxtbook customer GRAND magazine – a publication for grandparents – has people talking about their articles such as this one on page six. Their "Post A Comment" tab for this article is rich with readers discussing the topics and offering their own points of view. One reader, Esther, even comments on an ad for a vacation site which the she liked and apparently recommends.
To try the tab, talk to your Account Manager. Get your readers talking about, and in, your content today.
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