On Auditing
March 17, 2010 by Marcus Grimm
To be blunt, we don’t have a hard-fast opinion on digital magazine auditing. Well, we do: we think it’s in everyone’s best interest to talk about actual audience than subscription lists, but the reality is that Nxtbook is committed to providing publishers with whatever data they need, and those needs seem to be changing.
This post by Josh Gordon includes his thoughts on the new BPA standards (he’s not a fan) and this post addresses how ABC plans to look at e-Readers.
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