How the Other Half Lives…

So we sponsored a webinar this week over at Media Business that included Josh Gordon, who spoke about his forthcoming study (covered here by Folio).

During the webinar, though, publishers were polled to determine if their digital magazine is making some money, no more, or a lot of money. Very interesting: more than half are making at least some money from their digital magazine. Hopefully, you’re one of them.

Check with your account manager to learn how to maximize the revenue generation plan for your digital edition. If you’re viewing it as a cost savings only, you’re missing half the story.