Cautiously Optimistic About E-Readers

Harry McCracken has a good post over at FOLIO, suggesting it will be some time before e-reader technology makes them sexy for the magazine crowd.

We don’t necessarily disagree, but think there are two other things to consider:

a. Most times we don’t know the right time until it’s too late. You’re far better off getting your business plan and process in place now than after your competitors do.

b. Those who use the Kindle have embraced simple black and white text. They may be willing to accept the same from you (for the time being).

The biggest issue not discussed by McCracken? The Kindle NOT allowing publishers to give away content. That’s the biggest reason most of our customers aren’t there today.