What the Market Will Bear…

I have no idea if you can sell your magazine online, so I really have no idea what you should charge for it. Understand, we have lots of opinions and lots of ideas, and we’ve got a flexible enough DRM to let you try them, and that’s really the point. Try everything and see what happens.

The most dramatic example we’ve seen of late? Author Cory Doctorow’s latest short story collection. Depending on how you want it, you can have it for free, $10,000, or many options in between. I don’t know which one will be successful but the concept of massaging the offering at various price points is brilliant, both in terms of what he’ll learn and what he’ll earn.