New Ad Units – I Like This!
September 16, 2009 by Marcus Grimm
Interesting article at FOLIO about the new "Takeover" format from Federated Media. While I’m not a big fan of the "Pushdown" component which presumably covers content for a time, I’m very interested in the "Conversationalist, " a 600×250 unit that Federated says allows advertisers to engage readers directly within the ad unit through social media tools including corporate and product blogs, Twitter, Facebook, RSS and syndicated content.
It’s a great idea for those advertisers looking to engage directly with prospects.
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