Twitter Metrics

Hopefully you’re using Twitter by now, not just because it’s the newest shiniest thing, but because a. it’s free, b. it’s easy and c. if you’re not experimenting with things that are free and easy, you definitely aren’t experimenting with the more difficult stuff.

At any rate, here’s a post about one metric to track to track on Twitter: # of followers v. # of people you follow. The logic in the post is sound, but so is the logic from all the commenters who disagree. In short, figure out what works best for your brand and try it out.

In regards to what Twitter means for digital magazines, here’s an update:

1. Aside from a couple day period in July when one of our magazines went crazy on Twitter, the past 30 days were the biggest Nxtbooks via viewed Twitter days of all with monthly growth of 31% over the previous period.

2. Though Twitter continues to boost the number of overall reads of digital magazines, we didn’t see the continued increase in higher engagement for digital magazine readers via Twitter that we saw early in the year. Probably this is because more brands are now pushing out content this way. This is something we’ll definitely keep an eye on in the coming months, as it would be nice if Twitter didn’t just bring you more readers, but better readers.

For more Twitter, follow the Nxtbook account at http://twitter.com/nxtbook or me at http://twitter.com/marcusgrimm