Down 22.3% is the New Flat?
August 25, 2009 by Marcus Grimm
According to ABM, BtoB average magazine revenue (including shows and ads) fell 22.3% in the first half of this year. Here’s hoping you’re doing way better than that.
The same study showed that magazine pages fell 30% during the same period. Nxtbook customers are down, too, though the number’s closer to 10%. As we’ve said before, we take that as a sign that those publishers who choose digital editions are more clever about a lot of things.
The real number to look at is the pages. The revenue is funny money.