We Hate to Brag, But People Find Us More Engaging Now…

One month ago, we started transitioning our customers to the new Nxtbook 3.0. While there were many reasons we did this, the one that we’d have to wait to see proved was the idea (supported by rigorous beta testing) that the new interface would be more engaging for readers.

A month later, we can say, "Yay! It worked!"

Comparing the 30 days since 3.0 launched with the 30 days prior to that:

1) Visits to Nxtbooks were up 7.24%. (This should be considered the control. The new interface doesn’t get more people into the book, exactly, though the new archive panel DOES make it easier to find back issues.)

2) Pages viewed of Nxtbooks during the same period were up 16.06% and pages viewed per book are up 8.23%. In other words, people read more of the content in 3.0.

3) They’re staying longer, too… In fact, the average person stayed inside a Nxtbook 3.0 for nearly six and a half minutes – 8.53% longer than in the previous 30 days period. Keep in mind, that’s the average: many titles have average readership of fifteen minutes or more. But if your website is used to one minute, six and a half minutes is pretty groovy.

4) Search engines seem to like the new 3.0, too, as referrals from search engines were up more than 22%, including a greater than 50% boost from the big boys at Google.

The 3.0 transition continues and Nxtbook customers can move to 3.0 at no additional cost. Check with your account manager for details!