The BPA “Gets” Digital Magazines

The BPA’s recent decision to allow publishers to include digital magazines as non-requested circ. lead to a good article over at PubExec. This particular quote shows the BPA understands the benefits of digital magazines:

I believe publishers approach electronic (digital) editions with a two-pronged approach. First, electronic editions are a far more cost-effective means of distributing a publication — especially to international subscribers. Second, publishers are recognizing a shift in subscribers’ — and advertisers’ — preferences from print to interactive platforms. For some subscribers, electronic versions can represent a better way to consume information.