Dan Blank is on a roll….

If you do nothing else this week to help your magazine succeed do this: read Dan Blank’s latest posts. He’s doing a great job of helping B2B publishers not just understand how their jobs are changing but how to transition through the changes. Here’s a snippet:

Editors do an incredible amount of work for each article and feature they produce. However, they often lose the return-on-investment by focusing on a single product (an article), instead of building multiple revenue generating products that can sustain the business, and target the many ways their audience can consume the information that the editors are producing. A single effort can easily be extended to create several products, each with their own sales channel.