Readership Numbers and Titles for May

The past 30 days have been huge for readership, with well over 1.6 million people reading a Nxtbook. (If you like pictures more than numbers, be sure to check out the map here.)

RE: the continuing coverage of digital magazine readership via Twitter and Facebook, here’s an update:

Readers from Facebook over the past 90 days are more than 26% greater than the 90 days before that. Facebook continues to drive digital magazine readership higher each month.

Twitter referrals over the same period are up a whopping 150%, but what continues to be cool about Twitter is the power of engagement. Readers via Twitter stay inside the digital magazine 44% longer — more than 3 minutes longer. In short, when people Tweet it, people believe it’s important.

Looking at our top titles over the past 30 days, there’s a healthy cross section. This dynamite custom digital-only magazine for Fidelity uses an optimized layout and customized toolbar to deliver a rich experience. Meanwhile GP2 from the Guitar Player people had awesome readership and used a slick intro video. Finally, Nurse.com made healthy use of the Nxtbook tab feature to direct readers where they wanted them, too. Three very different application of the Nxtbook, but all three cracked the Nxtbook Top 10 this month. Well done!