Rules Are… There Are No Rules.

Even way back when, Kenickie was right. Rules can get in the way, which is why we cringe when people make blanket statements about anything, particularly digital magazines.

Perhaps this is why Andrew Lowsowsky’s article in the WSJ (which is all about magazines but doesn’t mention digital magazines) is so completely cool (like Kenickie).

If you were told to ship a t-shirt with a magazine, or charge $675 for a subscription or ship the issue in a can, you’d say that these things defy the rules of magazines as we know them.

But that’s exactly the point, as that’s what these publishers are doing. Great article, Andrew.