Fipp Magazine Congress, Day Two

This place is a regular circus, I tell you.

Actually these pictures were taken last night during the cocktail party. Notice the copious branding in front of the performers. Notice, too, how the bicycling twins made it a bit difficult for Nxtbook’s Jeff Martin to work the booth. All of that being said, we’ve been at a lot of cocktail parties at a lot of shows, but this was certainly the most unique.

Today’s program has been equally enlightening (if perhaps a tad less entertaining). The speakers are all top-shelf and the delegates will be leaving here with plenty to think about, including digital magazines.

How to compare the Fipp Magazine Congresss to US events? Imagine the best ABM crowd, plus FOLIO content coupled with dynamite food and a few circus performers, and that would pretty well cover it. We’ve learned a lot, ourselves, and look forward to future Fipp events.