January 28, 2009 by Marcus Grimm
We’ve been guilty of accusing FOLIO of only covering the bad news, so we need to give them mad props when they tell a good story. In this one, publisher Risa Crandall tells how Scholastic Parent & Child boosted ad pages by 28% in 2008. Well worth the read. A key element was finding a major single sponsor, something we’ve seen Hearst do with many projects.
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