Digital Magazine Revenue to be 10% of Mix By 2012…

A recent FOLIO article talked at length about ITEM Publications, a Nxtbook customer which generates 10% of their revenue from their digital magazines.

In this week’s "TH(ink) NOTE," a by-subscription-only paper written by David Renard, Bo Sacks, et. al. from MediaIDEAS, the authors predict that the 10% figure will be standard for most publishers by 2012 and that the percentage will double by 2016. The writers say the economy will be responsible for the first 10% and the proliferation of affordable e-readers will drive the second wave. (MediaIDEAS puts a 60% probability on the prediction.)