CM Becomes Audience Development…

According to the mail I received yesterday and confirmed by Bill Mickey’s post is news that Circulation Management Magazine is being rebranded as Audience Development. As a reader, advertiser and critic, I applaud this move.

As a digital magazine provider, we’ve struggled with this dance for years. Unlike print, digital magazines allow publishers to know how big their audience is – people devouring the content. Circulation numbers – from a digital perspective – only exist to satisfy our egos. In lieu of good data, they provide us with some sort of metric, but it’s 2008. We’re not "in lieu" anymore.

Here’s hoping that the folks at Red7 go further than simply renaming the product.