Esquire’s E-Ink Cover: Part III

No doubt people will think I’m giving the Esquire E-Ink story too much credit, with my third post on the subject. However, this one is only to point out the most thoughtful essay on the subject I’ve seen yet. No surprise: it’s from Michael Turro.

In raising the awareness of e-ink not only among the traditional magazine set, but among the digerati, they have kept traditional media on the map. With this ugly, bulky, unimaginative use of an emerging technology they have engaged a new medium that actually highlights the old guard’s core competency. This blinking image is a beacon – a signpost pointing to a possible future that may be distant and dim, but is visible to the astute observer.