On the Value of Social Media
August 18, 2008 by Marcus Grimm
The next time somebody asks you how to get value out of social media, show them this post:
Social Media is not a silver bullet. There are not countless uninformed consumers floating around in some world called "Web 2.0" just waiting for you to sell them your wares. People engaged in these online social channels are not looking for your advertising, they’re looking for your engagement. Your engagement can’t only be there when it’s something self-serving.
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