Book Review: Get Content. Get Customers.

If you’re a regular reader of the blog, you know that we like Joe Pulizzi. He’s a smart fellow, head of a cool little Web thing, and just an all-around nice guy.

And yet, we haven’t posted a review of his book until now. This was because — nice guy or not — we hadn’t read "Get Contet, Get Customers" until this week. (Editor’s Note: We’ve also read Bart Yasso’s "My Life on the Run" and recommend it mightily.) Fact of the matter is the nightstand stack was simply rather high and it had to work its way to the top. Wow — are we glad it has.

If there’s a better book on custom publishing, we haven’t seen it. More importantly the book covers all the bases on social media and new technology, too. We like Pulizzi because he doesn’t just drool over Web gadgets — rather, he drools over how business can use them, and the tips and case studies included within the pages of this book are certain to educate (and entertain!) any custom publishers trying to figure out how to go to market today.

Of course, what’s not to love about a book with a few references to digital magazines? But once again — what’s to love about Joe is that he doesn’t give our technology too much or too little credit. Joe understands that digital magazines are simply another weapon in the war for reader attention, and he gives them their just due.

Your move: if you work in custom publishing, buy this book for everyone you work with. You might be an expert in social media, but we’ve learned that many people just don’t see how to plug into these new tools and techniques and those people will thank you for turning them on to this awesome publication.