WEBINAR – 11.33% Conversion Rate for Digital Catalog Customer
July 10, 2008 by Marcus Grimm
We had the great opportunity to sponsor an outstanding webinar today about Digital Catalogs, which featured three very successful publishers. For those of you who missed it, feel free to view the archive here.
One speaker offered the following data:
* Sales figures of five times the cost of the digital catalog
* More than three minutes of engagement time (better than their website)
* A conversion rate of 11.33%, compared to 3-6% on their website.
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