This particular ad was a standard link to the website. We’ve reached the point of critical mass w/ Ad Jot where soon we’ll be able to quantify the ROI for advertisers.

Ad Gen, though, is a bit different. What we’re really doing in that case is bypassing the funnel on the advertiser’s website. Most advertisers know the conversion rates on their website… With Ad Gen, you turn the prospect immediately into a lead, creating an effective conversion rate of 100% for that particular prospect.

M

While I’d love to say the digital magazine is loaded w/ audio/video/etc… the biggest factor for this particular title is content and audience… the audience is the type that loves to TALK about the content and the publisher creates awesome content.

One other thing: the publisher tries different things re: opening and closing their content. Not every issue is open, so when an issue (like this one) IS open, the audience tends to quickly share the free copies w/ others.

M

(and in answer to your question our click through rate on advertisements can reach over 900 – must be doing something right!)