Google Loves Nxtbooks (continued)

Several months back, we made reference to the fact that traffic to Nxtbooks via Google is up tremendously. In fact, comparing April, May and June to January, February and March, we see more than a 400 percent increase in traffic via the big guy.

It’s possible that the rapid growth (which started in April but continues to increase daily) has to do with Google’s news that they’re now able to index text within Flash itself. As we’ve said, Nxtbook content has been indexed for some time via our hybrid index Flash technique. However, if Google is now indexing the Nxtbook itself, the result would be that Google would see the content twice on the page - inside the Nxtbook and within the XML. This double-shot of content seems to be having the desired effect for our publishers and their readers.