Why a Digital Magazine?

At today’s Webinar, we asked publishers if they had to pick one reason to have a digital magazine, what would it be? The choices given were: Revenue generation, circulation building, cost savings, brand extension or environmental. The wimpy "multiple" option was not allowed.

 Here’s how the percentages break out:

• Cost savings: 50 percent
• Revenue generation: 25 percent
• Circulation building: 12.5 percent
• Brand extension: 12.5 percent

The cool thing about a digital magazine is that by doing any one of the options, the environment automatically benefits (even though no one voted on it). In fact, the really cool thing about a digital magazine is that many of our publishers enjoy all of the benefits. But when we made publishers choose just one, that’s how the results played out.