It’s Not You – It’s My E-mail.

Well, this doesn’t help. A new study shows that 18% of the e-mails people have requested ends up in the spam filter.

Even worse, many of these things aren’t things that you can easily control:

Message content doesn’t carry the same weight as sender reputation in determining where a message is delivered…

Then again, some of it you can:

The top three most
frequently triggered “red flags” were emails containing images with
little to no text, a “from” name that isn’t real and messages that are
60 percent or more HTML.

But the real point here is this: If you’re relying solely on e-mail to deliver your digital edition, you’re missing the big picture. Your digital edition can and should be promoted on your website and within your RSS feeds. Keep in mind, the Nxt Widget allows you to this this one time and never have to do it again. So it’s easy, it’s free and it will help you reach those 18% of your digital subscribers who didn’t get your e-mail.