Texting for Magazine Readers

We’ve added several pages to our corporate website about our new Nxttext service – the first text messaging solution for the magazine industry. If you’re wondering how to monetize the billions of text messages sent each month, visit the Nxttext site here.

You’ll notice the exciting "Test Nxttext" page says… COMING SOON. Actually, it’s here now, but the marketing guy just wants the art to be a little prettier. If you’re curious, drop Richard a note at rneuman [AT] nxtbookmedia.com and he’ll be glad to show it to you.
 

Kudos to Advanstar

Nxtbook customer Advanstar had their digital strategy pointed out over at Folio this week:

In February 2008, Advanstar’s print magazine Drug Topics will start
publishing five editions each month, including the print edition and
four digital variants.  “ModernMedicine.com is designed to be a highly
targeted and highly trackable vehicle for marketers to reach
authenticated doctors, offering the unique benefit of authenticating
registered physicians against the American Medical Association
database,” said Steve Morris, executive vice president of Advanstar’s
Life Science Group, in a statement. “We expect to have well over
100,000 registered users in 2008.”

Congrats!

Selling Digital Magazine Ads…

Josh Gordon has written an interesting post about how to sell ads in digital magazines. While our research runs contrary to his opinion, we think it’s exciting that the category is getting mature enough for such debate. Also – as a new category – it’s highly likely that which one of us is right is somewhat dependent on your own audience and experience and we’d also expect that sales tactics for the category will continue to evolve over time.

links for 2007-12-12

• BMI – November 2007 – Page 1
  Digital only Magazine
  (tags: digital-only-magazine magazine)

links for 2007-12-11

• Golf Inc. – November/December 2007 – Page 4
  Example of editorial introduction video and editorial videos.
  (tags: video)

What’s Your Privacy Policy?

From Seth Godin:

There’s been a lot of noise about privacy over the last decade, but
what most pundits miss is that most people don’t care about privacy,
not at all.

If they did, they wouldn’t have credit cards. Your credit card company knows an insane amount about you.

What people care about is being surprised…

If I were running a  web property, I’d work hard to attract the people who least want privacy and want to share their ideas with everyone else.

Make promises, keep them, avoid surprises. That’s what most people (and the profitable people) want.

 

 

links for 2007-12-07

• Finish Line Holiday Gifts – Page 2
  (tags: catalog gravicon)

HoHoHo – Nxtbooks With a Bow…

A couple holiday Christmas books cracked our top ten list for the week: The Mastermind Toys Catalog and the Finish Line Holiday Guide are sure to give you some ideas, either for your next digital publishing project or for what you’re hoping Santa brings you! Incidentally, the welcome video in the Finish Line project is part of our stock collection – available for use by all publishers!

Readers Are Your Best Marketers

Here’s another example of a Nxtbook reader playing marketing director – posting a publisher’s great content online. If you have great content with page-specific permalinks, you’ll find new readers. Every time. 

Ads in PDFs – This Space for Rent

What Scott Karp has been lacking in quantity is more than made up for in quality this week, with a particularly insightful posting on the possibility of selling ad space in e-books:

How much do you think a company that sells geostatistical software
would pay to reach someone reading a book about geostatistics? Do you
think there might be a match there?

You’re probably expecting me to declare now that books should be
free and subsidized with ads. But what if you can still sell the
content AND sell ads? Ask newspapers if that was ever a good business.

Scott’s post is extremely timely, coming on the heels of Adobe’s announcement that you can now (at least try to) monetize your PDFs. The relevance to this for BtoB publishers is in Scott’s point that ad serving into content isn’t about the quantity of eyeballs, but the quality of the reader. If your readers have a specific need that your advertisers can fill, there’s money to be made.

The funny part is that Adobe doesn’t seem to have much interest in "quality" advertisers. Any publisher who tries to sign up for the Ads for Pdf beta gets asked a lot of questions about the quantity of readers they have – not what they might be interested in buying.

 

« Previous Page — Next Page »