Comments on: Analysts Offer Ringing Endorsement of Digital Editions! http://www.nxtbookmedia.com/blog/2007/09/15/analysts-offer-ringing-endorsement-of-digital-editions/ The blog of Nxtbook Media Thu, 22 Dec 2011 23:08:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Marcus http://www.nxtbookmedia.com/blog/2007/09/15/analysts-offer-ringing-endorsement-of-digital-editions/comment-page-1/#comment-42437 Marcus Mon, 17 Sep 2007 14:58:00 +0000 http://nxtbook.com/blog/2007/09/15/analysts-offer-ringing-endorsement-of-digital-editions/#comment-42437 Don, Thanks for your comment - I think you hit on some great points. We tend to agree -- viewing a magazine in standard format isn't likely to be a rewarding experience on a miniature device. That's why we focus more energy on parsing content into text streams (rss, etc.) that can more easily be consumed on such devices. Along those same lines, we'd love to see a well priced color reader in a larger format, but think it only has a great chance to succeed without a lot of proprietary locks on it. The Nxtbook is produced in Flash, which 97% of computers have and produces RSS feeds, which can be read virtually anywhere.... if a Nxtbook can't be read on a given device, we maintain it's likely that the product won't have mass consumption. M Don,

Thanks for your comment – I think you hit on some great points. We tend to agree — viewing a magazine in standard format isn’t likely to be a rewarding experience on a miniature device. That’s why we focus more energy on parsing content into text streams (rss, etc.) that can more easily be consumed on such devices.

Along those same lines, we’d love to see a well priced color reader in a larger format, but think it only has a great chance to succeed without a lot of proprietary locks on it. The Nxtbook is produced in Flash, which 97% of computers have and produces RSS feeds, which can be read virtually anywhere…. if a Nxtbook can’t be read on a given device, we maintain it’s likely that the product won’t have mass consumption.

M

]]> By: Don Lipper http://www.nxtbookmedia.com/blog/2007/09/15/analysts-offer-ringing-endorsement-of-digital-editions/comment-page-1/#comment-42435 Don Lipper Mon, 17 Sep 2007 14:43:15 +0000 http://nxtbook.com/blog/2007/09/15/analysts-offer-ringing-endorsement-of-digital-editions/#comment-42435 I believe digital editions need to have a larger screen than can be viewed on even a screen as large as an iPhone. I think seven inches is the sweet spot for magazines. So if a dedicated epaper or eink device is to succeed, magazine groups would be smart to subsidize (like cell phone providers do) the purchase of the $300-$700 electronic readers. One newspaper in France is doing just that (see my blog www.CustomPublishingNews.com for details). A lot of magazines would love to lock in subscribers for a two year contract. Any other two year subscriptions to magazines from the same family could be added at reduced cost to the subscriber but virtually no cost to the magazine group. I don't think the readers are ready for the mass audience yet. If the readers drop in price by about half and add color, that could be a deal changer. The public is intererested in the technology and a fleet-footed first mover could get a real advantage. Don Lipper www.LipperCustomPublishing www.CustomPublishingNews.com I believe digital editions need to have a larger screen than can be viewed on even a screen as large as an iPhone. I think seven inches is the sweet spot for magazines. So if a dedicated epaper or eink device is to succeed, magazine groups would be smart to subsidize (like cell phone providers do) the purchase of the $300-$700 electronic readers. One newspaper in France is doing just that (see my blog http://www.CustomPublishingNews.com for details). A lot of magazines would love to lock in subscribers for a two year contract. Any other two year subscriptions to magazines from the same family could be added at reduced cost to the subscriber but virtually no cost to the magazine group. I don’t think the readers are ready for the mass audience yet. If the readers drop in price by about half and add color, that could be a deal changer. The public is intererested in the technology and a fleet-footed first mover could get a real advantage.
Don Lipper
http://www.LipperCustomPublishing
http://www.CustomPublishingNews.com

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