How Magazines Use Websites.

Via Rex, we’re lead to an update from the Bivings Group on how magazines use websites. Here are a few key findings, followed by Nxtbook insight:

1) Fifty-eight percent of the magazines researched now offer reporter blogs on their sites, compared to just 40 percent in 2006.

This is a great thing to see for many reasons. First, great magazine blogs link to great magazine content, which can easily be done with a Nxtbook. Secondly, Nxtbooks can also receive RSS feeds from blogs, meaning that blog and forum content can be published dynamically inside the Nxtbook. Check out a sample here.

2) Newspapers fared better than magazines in nearly every category in
2007.  The only exception is the use of tags; four percent of magazines
use tags compared to just one percent of newspapers.

Tagging is a great way for users to archive terrific content and find you more readers. Did you know that traffic from popular tagging site del.icio.us to Nxtbooks is up 873% from August 06- August 07, and that the average reader who finds a Nxtbook from del.icio.us stays in that content for nearly 15 minutes?!

 3) Video usage nearly doubled in 2007, with 60 percent of the magazine websites we researched now offering video content.

We see similar stats inside the Nxtbook – August once again had Nxtbook flirting with nearly a terabyte of rich media served!