links for 2007-08-14

• NXTbook Media – Today’s Digital Publishing Solution
  (tags: widget)

Jellyfish – a Digital Edition Autopsy

Jellyfish Magazine, a digital-only publication in the UK, has beached itself due to “distribution challenges”.

A commenter on one blog said that the publication went into greater detail on its failures, citing problems with getting through Hotmail’s spam filters and problems with getting Flash past corporate servers. Though we haven’t been able to find these quotes directly attributed to the publisher, we agree that – if true – the publisher didn’t know the product as well as they should. With more than 97% penetration, Flash appears on more computers than Acrobat. Not to mention that Jellyfish’s readers aren’t very likely to be hanging out behind massive firewalls.

In addition, Jellyfish (along with digital provider Ceros) could’ve done a lot of things to help overcome those challenges:

* The content could’ve been indexed by search engines (it doesn’t appear to be), so the magazine was invisible to everyone except subscribers.

* No widgets. No cool way to tease people with your content.

* No social media integration. Jellyfish would’ve played well on Facebook.

* Lots of custom Flash animation. If you don’t have a system in place to make animation affordable, it’s not a fun expense to incur every month. 

RIP, Jellyfish. Without Google & Facebook knowing about you, we hardly knew ye. 

 

links for 2007-08-13

• Folio Show | Folio Magazine Conference – Publishing Industy Event – eMedia Conference – Publishing Conference
  This year’s FOLIO show brochure is once again done in NXTbook format. This link takes you to their website where you can see the brochure NXTwidget in the right sidebar.
  (tags: NXTwidget, widget)
• NXTbook Digital UK – e-media kit
  This e-media kit was produced by our UK reseller… great example of layout style for online and great use of Flash animation.
  (tags: Flash media+kit animation)
• NXTbook Media – Today’s Digital Publishing Solution: Products
  Widget demo page
  (tags: widget)

Mom Loves NXTbook…

Or at least, she loves when her son ends up on the cover of one. Here, a happy Mom boasts of her adorable kid on the cover of EE Times.

And while we heartily agree he’s an adorable kid, let’s not underscore the technology in place here: Mom was easily able to post the link of the cover at an online forum and we were easily able to find her post. In other words, NXTbook makes it easy for readers to share your content and for publishers to know what they’re saying. 

Ready to get LiNKED?

Every day at NXTbook Media, we have the pleasure of coming into contact with some of the most forward thinking magazine publishers on the planet. Realizing that there’s a need to publicize these dynamic stories, we’re proud to announce the launch of LiNKED Magazine.

Each issue, LiNKED will showcase publishers using all of the tools of new media: podcasting, video, social media, digital editions and more. If a publisher is using new media for extend the reach of their brand, you’ll read about it in LiNKED.

Feel free to visit the LiNKED website here, where you’ll find all of the members of the LiNKED community, plus interactive forums and more. Or, feel free to go straight to the first issue here. We’d love to get you LiNKED!

 

links for 2007-08-03

• Scotiabank – Ontario
  Bank brochure sample
  (tags: banking)

E-book? Oui!

Bill McCoy points us to a fun French video by Editis that looks at the potential future for e-reading devices. In some ways, the video is ironic: people will love being able to read and consume content this way. That being said, considering the slow load time of the video, it’s hard not to think about things like RAM and bandwidth while you’re waiting for the download. But we’ll get there.

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