Comments on: links for 2007-08-16 http://www.nxtbookmedia.com/blog/2007/08/16/links-for-2007-08-16/ The blog of Nxtbook Media Thu, 22 Dec 2011 23:08:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Matthew http://www.nxtbookmedia.com/blog/2007/08/16/links-for-2007-08-16/comment-page-1/#comment-42078 Matthew Thu, 13 Sep 2007 18:46:45 +0000 http://nxtbook.com/blog/2007/08/16/links-for-2007-08-16/#comment-42078 This is a good question and the answer reflects on Google's (sometimes questioned) philosophy of "Do No Evil". In reality, Google only bans cloaking when it is used for inappropriate purposes, such as trying to artificially inflate search rankings. As far back as 2003, Danny Sullivan wrote that XML feeds are a form of approved cloaking (link: http://www.clickz.com/2107941/print ). Most rich internet applications, such as the Nxtbook, need to present a different view of the content to Google's indexing bots since Google is currently unable to index rich content developed with technologies such as Flash, Ajax, Silverlight, etc. As you can see by clicking on the above Google search, Google does not have any problem indexing our content, even though we are using our Hybrid Flash technology. In the past several months, we've seen a dramatic increase in the amount of activity to Nxtbooks via Google. We consider this proof that Google is confident that what we're doing is wholly appropriate. This is a good question and the answer reflects on Google’s (sometimes questioned) philosophy of “Do No Evil”. In reality, Google only bans cloaking when it is used for inappropriate purposes, such as trying to artificially inflate search rankings. As far back as 2003, Danny Sullivan wrote that XML feeds are a form of approved cloaking (link: http://www.clickz.com/2107941/print ). Most rich internet applications, such as the Nxtbook, need to present a different view of the content to Google’s indexing bots since Google is currently unable to index rich content developed with technologies such as Flash, Ajax, Silverlight, etc. As you can see by clicking on the above Google search, Google does not have any problem indexing our content, even though we are using our Hybrid Flash technology. In the past several months, we’ve seen a dramatic increase in the amount of activity to Nxtbooks via Google. We consider this proof that Google is confident that what we’re doing is wholly appropriate.

]]> By: Stevie D Marsh http://www.nxtbookmedia.com/blog/2007/08/16/links-for-2007-08-16/comment-page-1/#comment-39585 Stevie D Marsh Mon, 20 Aug 2007 14:28:41 +0000 http://nxtbook.com/blog/2007/08/16/links-for-2007-08-16/#comment-39585 This Hybrid Flash technology of yours, couldn't it be considered cloaking by Google (something they don't allow AFAIK)? Stevie D This Hybrid Flash technology of yours, couldn’t it be considered cloaking by Google (something they don’t allow AFAIK)?

Stevie D

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