Comments on: Jellyfish – a Digital Edition Autopsy http://www.nxtbookmedia.com/blog/2007/08/14/jellyfish-a-digital-edition-autopsy/ The blog of Nxtbook Media Thu, 22 Dec 2011 23:08:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Malcolm Murdoch http://www.nxtbookmedia.com/blog/2007/08/14/jellyfish-a-digital-edition-autopsy/comment-page-1/#comment-42379 Malcolm Murdoch Sun, 16 Sep 2007 23:02:09 +0000 http://nxtbook.com/blog/2007/08/14/jellyfish-a-digital-edition-autopsy/#comment-42379 There was a small amount of social media integration, but there could have been more. Facebook was aware of the magazine, Bebo and Myspace also had large amounts of promotion running within their sites. Ultimately, the magazine needed more marketing support. An offline magazine usually launches with a seven figure marketing spend behind it - this didn't happen. Since the majority of people didn't know what it was, the majority of people didn't read it. Launching magazines is always a risky business. Like new businesses, 90% don't make it through their first year. Jellyfish gave national magazines a large amount of learnings which will hopefully be exploited in the near future. There was a small amount of social media integration, but there could have been more.

Facebook was aware of the magazine, Bebo and Myspace also had large amounts of promotion running within their sites.

Ultimately, the magazine needed more marketing support. An offline magazine usually launches with a seven figure marketing spend behind it – this didn’t happen. Since the majority of people didn’t know what it was, the majority of people didn’t read it.

Launching magazines is always a risky business. Like new businesses, 90% don’t make it through their first year.

Jellyfish gave national magazines a large amount of learnings which will hopefully be exploited in the near future.

]]> By: links for 2007-08-16 : Alistair Brown http://www.nxtbookmedia.com/blog/2007/08/14/jellyfish-a-digital-edition-autopsy/comment-page-1/#comment-39291 links for 2007-08-16 : Alistair Brown Thu, 16 Aug 2007 17:19:06 +0000 http://nxtbook.com/blog/2007/08/14/jellyfish-a-digital-edition-autopsy/#comment-39291 [...] NXTblog - The blog of NXTbook Media » Blog Archive » Jellyfish - a Digital Edition Autopsy In addition, Jellyfish (along with digital provider Ceros) could’ve done a lot of things to help overcome those challenges: * The content could’ve been indexed by search engines (it doesn’t appear to be), so the magazine was invisible to everyone ex (tags: Media Magazines Ceros Digital_Archive Digital_Edition Publishing Jellyfish social_networking) [...] [...] NXTblog – The blog of NXTbook Media » Blog Archive » Jellyfish – a Digital Edition Autopsy In addition, Jellyfish (along with digital provider Ceros) could’ve done a lot of things to help overcome those challenges: * The content could’ve been indexed by search engines (it doesn’t appear to be), so the magazine was invisible to everyone ex (tags: Media Magazines Ceros Digital_Archive Digital_Edition Publishing Jellyfish social_networking) [...]

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