Leading the Reader…
April 20, 2007 by Marcus Grimm
Guess what? It’s easier for readers to find digital editions than it is for them to stumble across print copies, but successful titles still have to work hard (and smart) at marketing their titles.
Case in point: Bentley, one of our most successful (digital only!) publishers has a conference coming up. This flyer will be given to all conference attendees and a magazine representative will be on-site demo-ing the book. Very very smart!
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