Now That You’ve Got a Blog, What are You Going to Do With it?

Here’s a good one: 16 Ways the News Media Can Use Blogs. A quick sample:

(5) Foster interaction between journalists and citizens
Enable normal folk to hold journalists — especially commentators — accountable for their work.
Example: The Guardian‘s Comment is Free

(6) Cheaply report news about niche interests
People are interested in fishing, knitting, and wine.  Why not regularly cover these interests with a blog?

Examples: USA Today‘s Today in the Sky for airline junkies, the Seattle Post-Intelligencer‘s Venture Blog about venture capital and startups, and The Sydney Morning Herald‘s The Backpacker for international backpacking travel