Explain Yourself…
February 28, 2007 by Marcus Grimm · Leave a Comment
So let’s say you’ve just launched a digital edition and while many readers loved the new format, others didn’t. Within their criticisms, you determined that your audience wasn’t aware of exactly how to use the digital edition. What would you do?
In the case of Quill, they dedicated the Editor’s Column this month to explaining all of the features within the digital edition so that readers can better understand what the NXTbook can do and how to do it. In the end, there’s no better vehicle to educate your readers than your own content, and Quill’s example is an excellent one of how to better please their readers.
links for 2007-02-22
February 22, 2007 by Marcus Grimm · Leave a Comment
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Nice smooth welcome video with flash text, ending in permalinks to the content.
links for 2007-02-21
February 21, 2007 by Marcus Grimm · Leave a Comment
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Very pretty issue with welcome video and survey.
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Multiple videos, client also burned it onto CDs for mailing
Roll Up Those Digital Publications
February 20, 2007 by Matthew · Leave a Comment
I realize this news is a couple of weeks old, but it is so exciting that I couldn’t not write about it. Polymer Vision, a Dutch company specializing in rollable displays, and Telecom Italia, a mobile operator in Italy, have announced that they will be jointly developing the first mobile device with a rollable display. The device itself is smaller than most mobile phones, but has a screen that can extend up to 5 inches. Newspapers and books will be delivered via Telecom Italia’s mobile network and stored on the device’s 4GB+ memory (which I assume is flash). The device will also be able to play music, podcasts, etc. If only this device could display color and not just 16 grey levels, it would be an amazing mobile device! But, from all appearances, it will still be very useful and convenient.
Polymer Vision’s rollable displays are based on technology from DuPont Teijin Films, SiPix, and E Ink. We have discussed E Ink’s technology many times before; their technology seems to be involved in almost all the new reading-focused display technologies that are being developed.
links for 2007-02-20
February 20, 2007 by Marcus Grimm · Leave a Comment
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Great example of using a video to show advertisers how unique NXTbook sponsorship is.
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Has embedded links for the products
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Also has a video on cover and embedded links on products
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embedded product links
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360 product view
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embedded product links
Remind Me Not to Play Scott Karp in Jeopardy…
February 20, 2007 by Marcus Grimm · Leave a Comment
One of our favorite bloggers is using big words to say that 25 year-old males who like tech stuff love Digg, which means if your magazine is going after this same audience, a digital edition that lets you automatically submit content to Digg is in both your and your readers’ best interest.
Yellow Jackets Are Buzzing About NXTbooks!
February 19, 2007 by Marcus Grimm · Leave a Comment
We recently started doing the Alumni Magazine for the kind people at Georgia Tech, who’ve posted some comments on the new format on their own site:
“Wow! The best digital publication I have ever seen!” proclaimed David E. Mize, IE 66.
“This is absolutely wonderful. I loved being able to hear the tango,” agreed Laura T. Garmendia, whose son, Daniel, is a fourth-year student in aerospace engineering.
Making the Brand Sticky…
February 19, 2007 by Marcus Grimm · Leave a Comment
According to this article, magazine publishers are adding games to their websites as a way to keep people entertained and inside their real estate. That’s a good point to remind you that it’s easy to embed a game inside your digital edition, like this one.
And the winner is….
February 19, 2007 by Marcus Grimm · Leave a Comment
Each month, FOLIO: Magazine features a different magazine cover and offers expert opinions regarding the style choices used by the title. But are the “experts” right?
Beginning last month, we started working with FOLIO: to give readers the opportunity to vote on the experts’ suggestions. One randomly selected voter wins an iPod shuffle! Last month’s winner was Lois Fischman, from CMP. Congratulations, Lois!
Want to win an iPod Shuffle this month? Click here for your chance. Good luck!
links for 2007-02-16
February 16, 2007 by Marcus Grimm · Leave a Comment
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They also do a print version, but the text is reformatted for this version
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They do a print version also, but this one is reformatted for the digital version
