All Social Media is Not Created Equal….

Telling people to embrace social media is kind of like telling your spouse-to-be that she’s going to love all of her new family. Truth is, she won’t. She’ll love some of them, tolerate most of them and likely detest a few of them.

Social media is the same way — and deciding which elements fit for your publication requires a hard look at both your content, your audience and the available solutions.

Or, as this post says: So keep this in mind, in the end, it isn’t about writing for Techmeme verses writing for Digg – it’s about writing great content for your audience that keeps them coming back for more.