For the Younger Set…

This week, Lifehacker pointed us to Perooz.com, which specializes in magazine content optimized for viewing on a Zune, or a PSP or an iPod.

While this doesn’t do anything to push replicated content in the hands of viewers, it’s a neat way to push the brand, particularly to younger audiences.

Looks as if the company previously was developing content solely for PSP players and has wisely standardized its format to make it more usable in other forms of media. For the right product and the right audience, we’d say this is pretty cool stuff.

Now then, because it’s important to look at both sides, let’s look at what we question:

1.) The site makes it sound like the only way to get Perooz content is through the Perooz website. Digital newsstands haven’t exactly taken off in the US. That being said, iTunes certainly has, and Perooz is kinda like your neighborhood Barnes & Noble – books and music. By offering both, maybe they’ll be ok. And if Perooz content can be found on the publisher’s website, they’ll be just fine.
2.) There’s little doubt that Perooz is for the younger crowd:

As Easy as 1, 2, 3…
Getting magazines on your mobile device is very easy and can be done in as little as 3 steps. Simply find the magazine you are looking for on Perooz.com and download it to your computer by using the appropriate device download link. Extract the downloaded magazine using any “Zip” utility and then transfer the extracted folder and images to your devices “Photo” feature using whatever method depicted by your device manufacturer. Thats it… Now you are ready to enjoy your Mobile Magazine. 

That’s it, eh? Sorry, but you lost me at “appropriate device download link.” But seriously, we’re impressed with the concept and love the idea of using the medium to promote publishers’ brands.