Vive Le New Press

What a great week at the office! This week we had the opportunity to spend time with Jean-Jerome, who heads up New Press, the exclusive French reseller of NXTbook technology.

The French are the fourth most active readers of NXTbooks, thanks in no small to the hard work of Jean-Jerome’s crew.

Jean-Jerome also brought us a nice surprise project he did – a Publisher’s Guide to Web 2.0, something all publishers – in any country can use. It’s a great read (and fortunately, an English one).

The don’t-miss article? How about 5 Steps To Start a Web 2.0 Site.

Think of All of the Money They’re Going to Save on Stamps…

Last month, some of our blog posts featured tool bars and NXTbooks done in different languages. Like many of our innovations, this wasn’t something that we did to keep our programmers busy, but was a rather specific request from ITEM Publications, publisher of Interference Technology.

Now, ITEM has released the good news that February of ’07 will mark the debut issue of the Japanese version of Interference Technology. From their press release:

Content will be chosen especially for the Japanese market including technical articles, product launches, standards changes, and pertinent news. Interference Technology contributors will have the opportunity to share their discoveries and techniques with their counterparts in Japan, the second largest EMC market in the world. For manufacturers doing business in Japan, Interference Technology Japan provides the ideal place to showcase their products. For Japanese engineering professionals, this exciting and timely new publication provides an opportunity to complement their existing knowledge of EMC with recent discoveries, standards updates, and new technologies from the international electronics market.

We should also mention that this isn’t the first time Graham Kilshaw of ITEM has helped us to cross into new territory. Graham was highly instrumental in helping us develop Hoo-Clix Advanced Tracking, which his sales staff is using to show the benefits of advertising with Interference Technology.

To view the Japanese tool-bar in action, click here.

Why Blog?

Why should marketers (or anyone for that matter) blog? Christina Kerley posed that question on her blog last month. The answers and insights can be found here.

Web 2.0 Usage Among Top Magazines

Web 2.0 is important to be sure and according to this report, magazine publishers are not currently doing enough to embrace the trend. That being said, we’re finding most our publishers are certainly talking about the tactics in this report, and the tactics make sense, so we tend to think that in a few years this will be the type of study we’ll use to mark what was the beginning of an important change in the industry.

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