Somewhere in All of This Lies The Truth…
July 10, 2006 by Marcus Grimm
Over at Folio, Matt said "While online revenue is still dwarfed by print revenue for most publishers, many are starting to see real revenue growth online exceed the real revenue loss in print on a quarterly basis."
Meanwhile, a report out of Great Britain said,"Cannabalism of the revenue of traditional publications by digital publishing is a myth."
The good news is that whichever side of this fence you take, a digital edition with Nxtbook Media makes sense. By using your print publication as the springboard, publishers have the ability to present both the paper versions and online versions of content to their audience (and advertisers). It’s a great way to hedge your bet on the future.
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