Working Our Way to Critical Mass in RSS

A common question among our clients is if they can generate RSS feeds from Nxtbook content. The short answer is, "They can."

The longer answer is that even though the technology allows for this, the publisher still has to think through an RSS Strategy, much as they had to figure out a Web Strategy a few years back. It’s not an easy question, to be sure, but we’re excited about the few publishers that are interested in finding out the answers.

Here’s a great article about a company that’s looking to make RSS simpler while making it rich, complete with audio, video and what-not.

Check it out:

"The challenge is how to make RSS work for the masses that suits the way they normally look at content," he said. "There are lots of RSS readers out there. The difference is all of them require some basic understanding of RSS. But a lot of people see that button and say, ‘What do I do with that button?’ No one has made it simple yet."