With the hubbub of the holidays, I almost missed seeing this little gem of an article on what Google needs to do to be more friendly for publishers: "Despite rise of Android tablets, Google still isn’t serving magazine publishers."
While it raises fair points – such as Google’s preference to keep magazines under the banner of their newsstand (as does Apple) – it mostly struck me as wishful thinking. You can tell me I’m wrong.
The point that stuck out furthest was the author’s desire for Google to encourage device creators to limit their individual interpretations and stick to "a few commonly expressed tablet characteristics." Fragmentation is continues to be a problem in the Android world, certainly, but it’s pie in the sky thinking to believe Google is going to start capping their developers and device makers to a limited use of the Android platform.
This doesn’t mean developers are lost on the Android platform. Nxtbook Media offers a native app option for Android specifically because readers are using both iOS and Android devices. But even more to the author’s point that tablets, phablets and phones confound device-specific design, Nxtbook offers a Responsive Design platform that fits any screen size, eliminating the fragmentation issue.
Wishing for Google to change the platform for publishers may not be realistic, but publishers don’t have to wait for Google to make a move. They can take charge in positioning themselves to thrive in the reality they live in today, and any changes Google makes will just be a welcome surprise.
December 31st, 2013 by Joy Beachy